Notes: Brand New from Publisher. No Remainder Mark.
Product Description An introductory guide to effectively using Twitter to grow your business! The field of social media marketing is exciting, cutting-edge, and…open to almost anything! Twitter’s style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social … More >>
As a business owner and adjunct professor at local universities, I not only used the information presented in this book in my own company, but also as a great tool to explain the “Twitter” application to my customers and students.
“TwitterMarketing for Dummies” helped me to take what I knew to the next level. This is an excellent book for beginners, however veteran users will also find practical information, excellent tips and words of wisdom. “TwitterMarketing for Dummies” lends insight and gives a deeper understanding of how to apply twittermarketing to your company and integrate it into your overall marketing plan. The author gives you practical advice on how to build and use your network to spread you message. Then he takes you to the next level giving you the tools you need to maximize your “Twitter” presence and measure your impact and leverage your influence.
As always the “Dummies” format is easy to follow and straight forward.
Kyle Lacy has written a book about using Twitter for businesses. It’s almost a shame it’s called “TwitterMARKETING for Dummies” because it’s got so much more useful information about using Twitter inside an organization, not just marketing.
The book goes to great lengths to explain what Twitter is, how it works, and how to get started with it. If you’ve never setup a Twitter account before, fear not… the book starts at square-one.
But it doesn’t stop there… it goes into the many different ways you can use Twitter inside an organization – to improve customer service, market and industry research, and yes… marketing. Lacy explains how to find people to follow, how to manage your Twitter usage with tools and services, and how to effectively utilize Twitter as a marketing tool.
Overall, the book is packed with practical information about using Twitter and I’d recommend it to anyone who’s thinking about registering their company’s brand on Twitter.
Rating: 5 / 5
As a small, medium, or large business, odds are you’ve heard of the phenomenon that is Twitter. You know about it — even visited [...]. Maybe you created a profile. Then you sat in front of your computer and wondered — now what?
Enter Kyle Lacy, and “TwitterMarketing For Dummies.” Kyle’s straightforward savvy shines through the book. Kyle starts at ground level, walking you through how to create a Twitter account, finding people to follow, and building your online Twitter community. Read on, and you can upgrade your Twitter self! Kyle teaches you how to implement your Twittermarketing strategy through tips and suggestions that have been successful for him and his business. Finally, Kyle navigates you through promoting your company to develop sales leads, relating to the public, and “The Do’s” of Twitter.
Thanks to Kyle for sharing his Twitter savvy with all of us! A must read for anyone that wants to explore the Twitter-verse!
Large companies have a marketing department, and some have even created a specialized social media group. But what about the home-based business owner? Where do you go for marketing and social media collaboration, especially when you’re a solo entrepreneur? You can grab TwitterMarketing for Dummies by Kyle Lacy.
You’ll feel like you’ve been invited into a casual conversation rather than reading a dry how-to instructional book. Whether you’re new to marketing, Twitter or both – or have been Tweeting for quite some time – you will find expert advice on a wide variety of topics. In addition to learning what to do and how to do it, you’ll also learn what pitfalls to avoid. Case studies help drive these points home to you.
So whether you’re a small company and you wear the marketing hat, you’re the business owner or even a solo-preneur, you’re not alone with this book guiding you through the social media journey.
Rating: 5 / 5
TwitterMarketing for Dummies provides readers with a wealth of information from start to finish. Whether you are a seasoned Twitter user or new to the tool, you will learn very practical and effective ways to utilize Twitter to the fullest. In a fun and educational way, Kyle Lacy teaches you the very basics of creating your account, to the advanced tools of management, marketing and measurement.
You can read it cover to cover or jump around to the sections you want learn more about…either way, it’s not only going to teach you the ins and outs of Twitter, it’s also going to provide a bit of entertainment. Mr. Lacy obviously has done his research…and we all benefit in the end.
If you want to use Twitter to market your brand, I would recommend taking the time to read TwitterMarketing for Dummies. Great book that will continue to be a utilized resource.
Rating: 5 / 5
9 Comments
March 7th, 2010 at 10:43 am
As a business owner and adjunct professor at local universities, I not only used the information presented in this book in my own company, but also as a great tool to explain the “Twitter” application to my customers and students.
“Twitter Marketing for Dummies” helped me to take what I knew to the next level. This is an excellent book for beginners, however veteran users will also find practical information, excellent tips and words of wisdom. “Twitter Marketing for Dummies” lends insight and gives a deeper understanding of how to apply twitter marketing to your company and integrate it into your overall marketing plan. The author gives you practical advice on how to build and use your network to spread you message. Then he takes you to the next level giving you the tools you need to maximize your “Twitter” presence and measure your impact and leverage your influence.
As always the “Dummies” format is easy to follow and straight forward.
Rating: 5 / 5
March 7th, 2010 at 1:40 pm
Kyle Lacy has written a book about using Twitter for businesses. It’s almost a shame it’s called “Twitter MARKETING for Dummies” because it’s got so much more useful information about using Twitter inside an organization, not just marketing.
The book goes to great lengths to explain what Twitter is, how it works, and how to get started with it. If you’ve never setup a Twitter account before, fear not… the book starts at square-one.
But it doesn’t stop there… it goes into the many different ways you can use Twitter inside an organization – to improve customer service, market and industry research, and yes… marketing. Lacy explains how to find people to follow, how to manage your Twitter usage with tools and services, and how to effectively utilize Twitter as a marketing tool.
Overall, the book is packed with practical information about using Twitter and I’d recommend it to anyone who’s thinking about registering their company’s brand on Twitter.
Rating: 5 / 5
March 7th, 2010 at 3:16 pm
As a small, medium, or large business, odds are you’ve heard of the phenomenon that is Twitter. You know about it — even visited [...]. Maybe you created a profile. Then you sat in front of your computer and wondered — now what?
Enter Kyle Lacy, and “Twitter Marketing For Dummies.” Kyle’s straightforward savvy shines through the book. Kyle starts at ground level, walking you through how to create a Twitter account, finding people to follow, and building your online Twitter community. Read on, and you can upgrade your Twitter self! Kyle teaches you how to implement your Twitter marketing strategy through tips and suggestions that have been successful for him and his business. Finally, Kyle navigates you through promoting your company to develop sales leads, relating to the public, and “The Do’s” of Twitter.
Thanks to Kyle for sharing his Twitter savvy with all of us! A must read for anyone that wants to explore the Twitter-verse!
Rating: 5 / 5
March 7th, 2010 at 4:39 pm
Large companies have a marketing department, and some have even created a specialized social media group. But what about the home-based business owner? Where do you go for marketing and social media collaboration, especially when you’re a solo entrepreneur? You can grab Twitter Marketing for Dummies by Kyle Lacy.
You’ll feel like you’ve been invited into a casual conversation rather than reading a dry how-to instructional book. Whether you’re new to marketing, Twitter or both – or have been Tweeting for quite some time – you will find expert advice on a wide variety of topics. In addition to learning what to do and how to do it, you’ll also learn what pitfalls to avoid. Case studies help drive these points home to you.
So whether you’re a small company and you wear the marketing hat, you’re the business owner or even a solo-preneur, you’re not alone with this book guiding you through the social media journey.
Rating: 5 / 5
March 7th, 2010 at 6:10 pm
Twitter Marketing for Dummies provides readers with a wealth of information from start to finish. Whether you are a seasoned Twitter user or new to the tool, you will learn very practical and effective ways to utilize Twitter to the fullest. In a fun and educational way, Kyle Lacy teaches you the very basics of creating your account, to the advanced tools of management, marketing and measurement.
You can read it cover to cover or jump around to the sections you want learn more about…either way, it’s not only going to teach you the ins and outs of Twitter, it’s also going to provide a bit of entertainment. Mr. Lacy obviously has done his research…and we all benefit in the end.
If you want to use Twitter to market your brand, I would recommend taking the time to read Twitter Marketing for Dummies. Great book that will continue to be a utilized resource.
Rating: 5 / 5
June 24th, 2010 at 11:37 pm
It’s never easy to make a decision regarding the correct way to proceed with this. Challenging though it may be, decisions must be made.
June 26th, 2010 at 7:51 pm
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