Search Engine Optimization

Madison Niche Marketing creates custom content distribution networks to build brand and business website authority and loyalty. Our SEO methods bring more traffic to your website, and increased rankings for your business keywords. Our specialties include optimization of your site for the local customers looking for your business.

We focus on positive product promotion and content syndication to distribute your business message widely to both existing customers and those searching for your product or service.

Search Engine Optimization in Madison WI

Our Search Engine Optimization (SEO) Services include:

    • Competitive research

We reverse engineer the backlink profile of your competitors to find new opportunities for linking to your website, and to develop strategies for SEO link systems design.

    • Keyword and web traffic analysis

We find the keywords in your business specialty being searched for most often by potential customers, and design a plan for targeting those keywords on your website.

    • Website source code review, rewriting and enhancement

We analyze your website content and source code for inclusion of the most important on-site optimization factors, and will deliver a report detailing where content or code updates may be necessary.

    • Creation of custom content distribution and syndication networks

We develop content distribution networks to build domain and brand authority for your website. Our business broadcast systems manage the presentation and display of your business message.

    • Development of brand loyalty networks

Our brand development services include use of social networks to systematically associate your business name with generalized search phrases to create brand and website authority.

    • Local citation creation and local search optimization

Most businesses rely on the support of a local customer base. We verify that your business is listed at the most relevant business citation websites, and create citations where needed. Our keyword research generally includes locally specific phrases that should be targeted in any content distribution and link building campaign. We develop Google Plus Local Listings so that your business is featured on this major business marketing and review platform.

    • Social media integration

We connect your business with major social networking sites so you can connect most effectively with your customers. Twitter list development, Google Plus and Places Page Setup, Facebook Fan page development, Pinterest board setup, YouTube channel and LinkedIn Profile creation lead to increased online exposure and help maintain clear communication with your customer base.

    • Analytics integration and reporting

Google Analytics is an essential tool for monitoring website traffic and marketing campaign success. We’ll install Analytics on your site if requested, and monitor your website traffic. Analysis of this data allows for in-depth campaign development targeting user groups and traffic sources that bring the most site conversions.

    • Article submission and social bookmarking

Syndication of your content and bookmarking of your website’s pages in a systematic way develops brand and website authority in your business niche. We use high authority reputable online sources to create targeted links to your website.

    • Customer review systems design and development

We want your business to thrive. To do this, customer reviews are a valuable tool to learn how you can best serve your customer base. We create customer review and comment systems to allow for the regular placement of positive customer feedback to major business review listing websites. We work to automate the placement of customer reviews on Yelp, Google Plus, Angie’s List, HotFrog and other business review websites.

    • Online reputation management

Online identity management is critical with potentially global access to personal information. Our reputation management services include unwanted link and content clean up, as well as positive content creation and distribution. You can plan and control your online presence, and we can help you achieve this goal.

    • Pay Per Click (PPC) campaign setup

We have extensive experience with the development of highly converting Google and Bing Adwords ad campaigns. We create carefully budgeted PPC campaigns to obtain real time local keyword data. This is an extremely useful tool to determine how potential customers in your area are searching for your products or services.

    • In-depth reporting

We deliver weekly, bi-weekly or monthly reports (as requested) including website Analytics data, keyword ranking data, and campaign and content development recommendations.

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