May
28
Marketing Metrics: 50+ Metrics Every Executive Should Master
By
Product Description
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today’s most powerful marketing metrics. The authors show how to use a “dashboard” of metrics to view market dynamics from … More >>
Marketing Metrics: 50+ Metrics Every Executive Should Master
