How to Really Create a Successful Business Plan: Third Edition

Product Description
How to Really Create a Successful Business Plan takes the mystery and intimidation out of business plans, guiding executives step-by-step through the writing process. Readers view excerpts from the actual business plans of highly acclaimed companies like Celestial Seasonings, Software Publishing, and Pizza Hut. The business plans are supplemented by the interpretation and advice of the author, David E. Gumpert. Gumpert also provides practical information such as a s… More >>

How to Really Create a Successful Business Plan: Third Edition