Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty

• ISBN13: 9780814410721
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on th… More >>

Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty