10 Ways Most Fitness Professionals Overdo Their Personal Training Websites (Part 2)

In Part 1, we talked about the first ten ways most personal trainers tend to overdo their website, and why simple website actually outperform more complicated sites. Here are the next five on the list.

6. Too much “me”

Another mistake we get from Madison Avenue is to talk only about us – we have too many pictures of us, videos of us talking, and info about our “company”.   You need to focus on the benefits to your client. Think about what your target group is looking for, and let them know you have the answer.

7. Not enough info

Don’t be afraid to give away pages and pages of valuable information on your website.  You may ask yourself, “who’s going to read all that?” Well someone that’s about to shell out close to 100 bucks an hour and spend an extended amount of time with a complete stranger (especially if you’re coming to their home!!!) will want as much information as possible.  I’ve been shocked and amazed by how many new clients coming to me have been able to quote some obscure piece of information hidden on a deep page in my site – but it showed me the time I took to write it was worth it.

8. Contact?

If people can’t quickly see how to contact you they’ll give up after only a few seconds.  Have your phone number visible very prominently at the top of every page of your site.  Also include your email address and location.

Speaking of location, try to mention your primary area as much as possible on your site.  This alone, without any complicated SEO, has gotten my site as the top google listing in a town of 2.5 million people, keeps me there, and has my phone ringing nearly every day.

9. Make an offer (don’t quote prices)

This was a topic that was debated on the forum recently.  I try to get my info from what’s been proven to work, not my hunches or even my common sense.  And it’s been proven that stating the full-price up front will kill your response rates.  You preferably want to wait until you can tell this person face-to-face, at at time and place when you are relaxed, comfortable, and in control, and after they have had a chance to train with you and bond with you.  At this point, you can charge almost anything you want.

Instead of giving out your full prices, give them an exciting reason to contact you – an “irresistible offer”. Then take it from there.

10.  A Crutch

Like we already talked about, your site is hugely important.  However, some trainers think their site will do everything for them.  It does a lot, but it’s only a part of the puzzle.  You also have to make contacts, work on your face to face selling, and look for referrals.

I have to say, I was a VERY late adopter of the web and it hampered me most of my training career.  But once I got this handled is when my career went on autopilot.  I could charge higher rates than anyone and just wait for who wanted to pay them to come to me.  Keep tweaking your overall approach each and every day until you get to the same place.

You may have noticed I didn’t mention TESTIMONIALS anywhere here, but that’s another article entirely.

But the principles still hold – just keep it simple and be yourself.  I don’t think that’ll ever stop working!